Marketing Project Essay Example

Marketing Project Essay Name: Lecturer: Course: Date: We will write a custom essay sample on Marketing Project specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Project specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Project specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Marketing Project For purposes of this project, I decided to incorporate a new twist to an existing product. Primarily, the existing product is an arm sleeve by various custom sport kit-manufacturing companies. These include Reebok, Nike, and Addidas among others. These companies have dominated the sports arena including football, baseball, and basketball- mainly because of their strong marketing and production brands. In general, the purpose of arm sleeves vary at a great range including, regulatory medical, protective or even ritualistic. My idea will involve adding a new feature to the arm sleeves to suit consumer taste and preference. My idea primarily involves personalizing personal arm sleeves for teens and athletes who have a view of expressing what they feel while they proceed on their daily routine. For this idea, I would allow the customer to have their say on what design they want their arm sleeve to appear. The new twist on the sleeve can be in the form of a drawing, graffiti, and a name of a loved one, a quote, or any other reasonable specification requested by the client. From my research, I was able to establish that arm sleeves have become a part of our daily lives. For example, when sport fanatics go to cheer their favorite teams like football or basketball, they adorn arm sleeves among other kits resembling the team thus denoting their support. Other than the above observation, another example can be taken from skin cancer patients who wear arm sleeves when engaging in out door activities. Dermatologists were able to establish that arm sleeves helped improve the skin conditions of the patients. With their neat and trendy fashion, skin cancer patients comfortably adorn them in public. The whole idea is that with the necessary resources, I can provide the service of personalizing the arm sleeves. In this case, using my art talent, I can be able to write or draw what the sport fanatic or cancer patient feel on their arm sleeves. For example, the patient may require me to inscribe the quote â€Å"fighting cancer† on their sleeves. I would be able to do so in the customer’s preferred color and design. The name I would give my service would be â€Å"Personalized Arm Sleeve†. I decided to keep it simple and direct. I performed sufficient research in my community and other neighboring areas and established that my idea is original since I could not identify any other form of business offering the same kind of service. Therefore, if I manage to execute this business plan, I would say that it would possess high competitive advantage. However, I was able to note designers who offer the same service for non-specific products. These designers are well established in the field and are significant competition for my service. With regard to the market segment, I performed this activity with from three viewpoints. The first viewpoint was to establish who the customers to my service would be. I was able to establish a wide variety of people who provide sufficient market for my service. These include sporting fanatics, skin cancer patients, athletes participating in basketball, football, biking, kayaking, and hiking. The other class of potential customers for my service is the current generation of youth who adorn the sleeves for fashion and trend. The other viewpoint of my market segment was in terms of size. I engaged in a segmentation process aimed at determining the market and size potential of each of the above. I was able to establish that sporting fanatics, teens and cancer patients of all had the highest potential of providing market for my service business. Sporting fanatics, especially I was able to note are very passionate with the teams they support in various sports. They would obviously desire to express their sentiments and support through personalizing their arm sleeves with artistic drawings, art, as well as graffiti. Teens and the youth are whom I established would provide the other portion of the market second to sporting fanatics. Teens especially adorn these sleeves to look trendy and in tune with fashion. They would be attracted to my services since I am capable of adding an extra attractive twist to their sleeves. Other than them, skin cancer patients are also potential customers. These unfortunate people have been restricted to wearing arm sleeved to alleviate the strain on their skin when on outdoor activities. I think they would appreciate my service and use it to communicate how they feel through my art. With regard to the positioning I have selected for my service, it came to my observation that arm sleeves have become part of our attire and everyday life. People will slip them on when they are participating in sports, hiking, biking, kayaking, gardening, among many other situations. I thought to myself that since they are normally produced in plain color, I saw an opportunity to develop them further and make them attractive and personal to their owner. In my view, I think people should use my service because this gives them an opportunity indirectly express how they while they are in their respective routines. Additionally, this service would give the customer to stand out. This is because each art will be distinct and unique according to their specifications.

Brooklyn Philharmonic Concert essays

Brooklyn Philharmonic Concert essays Prior to taking the course and attending the concert I did not have any substantial interactions with classical music. At certain moments in my life, Ive heard music playing on the radio or TV, but obviously hearing and listening are two different things. Once or twice I liked what I heard, but did not really hear the music with the sort of enjoyment that comes only when you are perceptively listening to it. The real appreciation of classical compositions emerged through this class. In the beginning I paid attention only because I had to understand what Professor Cox was talking about, yet later, I began listening just because I liked what I heard. An opportunity to really appreciate classical music came from a project to attend a concert or a performance. Since we were free to pick anything that pleased our ears, I had many options and puzzling dilemmas. Should I pick an opera, a quartet, or better yet a ballet performance? The amount of choices was enormous, but I made my choice anyway. The winner was the concert in Prospect Park, performed by Brooklyn Philharmonic Orchestra, which was sponsored by Celebrate Brooklyn. The performance took place on July 27th, at 7:30 pm. The orchestra itself was located in the Band Shell. I convinced a couple of my friends to attend the concert and enjoy with me the music that was played that night. The ride there was full of excitement and expectations. I took Professors advise and talked them into going there three hours earlier. Of course by the time we found our way to the Band Shell, getting lost couple of times and walking in the opposite directions for a whole hour, we got there almost on time twenty minutes before the start. To my biggest surprise the entrance was $3.00, even though it clear ly stated, the concert is free. It was not the amount of money that might have caused me many problems but the fact that I didnt have any on me, or so I thought! Se...

Critique of a research report Paper Example | Topics and Well Written Essays - 250 words

Critique of a report - Research Paper Example 193). Due to a variety of factors such as failure to meet academic guidelines, escalating cost of education, and economic crisis, attrition to nurse anesthesia programs requires attention. The American Association of Colleges of Nursing (2004) recommended advance practitioners such as nurse anesthetist to have Doctor of Nursing Practice as a terminal degree(Burns, 2011, p. 193). In line with this, reinforcing the need for studying different variables in nurse anesthesia programs and academic progression increased. Despite a 20-year review of the literature, only descriptive or outcome studies were found to demonstrate the relationship between preadmission variables and academic progression. The research paper lacks empirical studies and evidences linking preadmission variables, academic progression, and attrition. Thus, limited number of available information and literature reviews requires the need for future researches. The research paper aims to study the relationship between admi ssion criteria, critical care, and academic progression to nurse anesthesia programs.

Prevention and Control of Diseases and Health Conditions Case Study

Prevention and Control of Diseases and Health Conditions - Case Study Example The prevalence of disease is a vital consideration in screening activities. In this context, it can be stated that as the prevalence increases, the predictive values are affected. However, the increased prevalence of cancer has low influence on sensitivity and specificity (Petticrew et. al., 2000). In conclusion, it can be stated that recognizing the epidemiology of transferrable diseases is vital for appropriate administration of medical care. The transferable diseases represent significant demand of screening tests which should be executed carefully in order to develop proper treatment. False screening not only results in increased anxiety, but can also give rise to delays in treatment or faults in the treatment program for patients (Fos & Fine, 2012). Malur, P. R., Desai, B. R., Anita, D., Geeta, D., Bhavana, S., & Pallav, G. (2009). Sequential screening with cytology and colposcopy in detection of cervical Neoplasia. South Asian Federation of Obstetrics and Gynecology, 1(3), 45-48. Petticrew, M. P., Sowden, A. J., Lister-Sharp, D., Wright, K. (2000). False-negative results in screening programmes: systematic review of impact and implications. Health Technology Assessment, 4(5),

Four Fundamental Freedoms Of The Eu Economics Essay

Four Fundamental Freedoms Of The Eu Economics Essay The establishment of a Single Market is a key stage in the integration process of the European Community. The basis of the Single Market is the common market, which is the aim of the Treaty establishing the European Economic Community (1957). It should be achieved through eliminating the barriers for the trade among the countries (duties and quotes); establishment of Customs Union; removing the barriers to the free movement of goods, services, capital and persons; sustaining of a system guaranteeing the conditions for free competition and applying a common trade policy (in their relations with third countries) Very good . The process of creation of a common market according to the contract is defined for the period of 12 years, planned as a sequence of 3 stages, which consist of 4 years each source ?. The Single Market is based on the four fundamental freedoms of the EU: Free Movement of Goods it requires establishment of Customs Union, including removing the duties among the EU states, adoption of a common customs tariff in their relations with third countries and removing quantitative restrictions between Member States (quotes). In the beginning the duties are fixed (it is prohibited to increase them) and it is planned to remove them step by step by 1970. The decrease by the end of first stage should be 25%, by the end of the second stage 50%. During the transition period the quantitative restrictions should be removed. Source ? Special attention is given to the agricultural products due to their high sensitivity. The Treaty provides that the regulations of the common market are also valid for these products. However, a common agricultural policy is applied for the development of the sector. good The Free Movement of Persons After the end of the transition period the Treaty provides the EU citizens to have the right to accept job proposals, to move freely on the territory of the EU and in this connection to stay and live on the territory of another Member State in order to work in conformity with the national legislation. The residential right is of crucial importance and it is related to the opportunity of EU citizens to found and manage own enterprises in other Member States under the conditions of the local citizens. yes A common transport policy is applied in order to achieve the free movement of persons and goods. This will guarantee common regulations and administrative procedures that will make easier the transport connections between the Member States. The Free Movement of Services During the transition period the Member States should remove the obstacles for offering services in the industrial or trade sector, craft industry, as well as the free professions. More precisely, by the end of first stage the existing obstacles should be identified and a plan for removing restrictions should be accepted. For each service category this plan should define concrete steps for liberalization. Sources? The Free Movement of Capital It is related to the removal of all obstacles to payments and transfers of capital by residents of a Member State during the transitional period. yes However, the achievement of the aims of the Single Market is very difficult. Despite the removal of tariff restrictions on trade (duties and quotas), the experience shows that in some cases, markets are completely closed or partially limiting freedom of movement. This is the main cause for some important cases in the Court of Justice (now the European Court of Justice), related to the restriction of the free movement of goods. The case under the name of The Cassis de Dijon became significant example (Atkinson and Oleson, 1994: 984).very well. It is raised by Rewe Zentral AG against the Federal Office of West Germany in the monopoly of alcohol drinks that refuse the import of French liqueur, since it does not fit into any existing categories of alcohol used in the country and hence the inability to have an appropriate excise. The decision of the Court (case court à Ã‚ ¡-120/78) is that the refusal to license is a measure having equivalent effect to quantitative restrictions. Very we ll ! The case sets a precedent for the principle of mutual recognition of the conditions for access to the internal market of the Member States. Good ! There are other obstacles to the single market, such as problems with taxes and charges having equivalent effect to customs duties. The free movement of workers is also difficult. For example, the Kingdom of Belgium was forced to reconsider the requirement to have Belgian citizenship in order to occupy certain positions (C-149/79). Yes ! good example The integration process in the second half of the 70s and mid 80s of the 20th century is generally smooth. The main problems for the functioning of the Single Market are non-tariff in nature, stemming from differences in national legislation (Atkinson and Oleson, 1994: 984). In 1985 the Commission provided the EU Council with the White Paper Completing the Internal Market. The document recommends the elimination of physical barriers (border control at internal borders); the removal of technical barriers (requiring substantial harmonization, including industry standards, document exchange), as well as removal of fiscal barriers (taxes and government fees, which have the effect of duty, indirect taxes in particular VAT). All this requires considerable coordination and implementation of common policies in the field of police cooperation (due to the increased risk and free movement of criminals, terrorists, etc.); introduction of common rules regarding state aid and competition, public p rocurement and more. Very well ! The report sets a new stage of enhanced removal of technical, legal and other obstacles. A number of directives and regulations have been adopted; the most important one is the signing and entry into force of the Treaty on European Union (1992) and practical creation of Single Market. The process continues after that and becomes the basis for the eastward enlargement after putting behind the fear of socialism. Good ! According to the Eur-Lex current regulations in the field of Internal market regarding harmonization of legislation are 1053, and in the field of Internal market: policy related to enterprises 48. Source? Despite these achievements, nowadays the Single Market continues to face some obstacles and problems (non tariff barriers), that are intensified in the conditions of a crisis. A new strategy for the Single Market (Monti, 2010) is published in 2010 in order to overcome the new challenges (especially the growing nationalism and weak political activity for improving the Single Market in terms of continuing crisis) in 2010 published report A new strategy for the Single Market (Monti, 2010). The report concludes that in many areas the Single Market is not yet sufficiently developed. Yes ! It remains fragmented which hampers the innovations and suppresses the growth potential of the European economy. Free movement of persons, goods, services and capital is not always smooth yes !, which is often a result of administrative barriers and weak enforcement of EU regulations. Among the main recommendations is the building of a stronger Single Market (including through the development of digital Single Market and providing green growth). This requires the achievement of political consensus and continuing efforts to deepen integration and improvement of the Single Market. Existing barriers can be summarized for each of the four freedoms. Movement of goods is hampered by problems such as licensing regimes (lack of a European patent), counterfeiting and piracy good ; national fiscal policies (in particular VAT) etc. The Free Movement of Services faces more important barriers, including lack of standardization (reflecting on the difficulty to assess their quality and effectiveness), insufficient transparency in some sectors (e.g. banks in relation to taxes and commissions) etc. good Free movement of persons is hampered by barriers to the recognition of professional qualifications, the availability of physical control of borders (airports, delaying the accession of Bulgaria and Romania into the Schengen area) etc yes . Free movement of capital is hindered mainly by fiscal and other barriers (an important issue is offshore zones, allowing evasion of tax systems Eden and Kudrle, 2005) yes. The efforts of the Commission to overcome the problems continue. Commission makes 50 proposals in its Single Market Act (COM/2010/0608), which after public consultation have been reduced to 12 instruments (COM/2011/0206). Whether their practical implementation will lead to real development in the Single Market depends to a high extent on the desire for political cooperation and practical efforts towards change. Very good ! References Atkinson, G. and Oleson, T. (1994) Europe 1992: From Customs Union to Economic Community. Journal of Economic Issues, 28(4), pp. 977-995 Treaty establishing the European Economic Community (1957). [Online]. Available at: http://eur-lex.europa.eu/en/treaties/index.htm#founding [Accessed 9 July 2012] à Ã‚ ¡-120/78, Judgment of the Court of 20 February 1979. Quantative restrictions measures having equivalent effect [Online]. Available at: http://curia.europa.eu/jcms/upload/docs/application/pdf/2009-05/tra-doc-bg-arret-c-0120-1978-200802154-05_02.pdf [Accessed 10 July 2012] C-149/79, Judgment of the Court of 17 December 1980. Commission of the European Communities v Kingdom of Belgium. Free movement of workers.  [Online]. Available at: http://curia.europa.eu/jcms/upload/docs/application/pdf/2009-05/tra-doc-bg-arret-c-0149-1979-200802156-05_00.pdf [Accessed 11 July 2012] Commission Of The European Communities, Completing the Internal Market. White Paper from the Commission to the European Council (Milan, 28-29 June 1985), COM(85) 310 final, Brussels, 14 June 1985. [Online]. Available at: http://europa.eu/documents/comm/white_papers/pdf/com1985_0310_f_en.pdf [Accessed 11 July 2012] Treaty on European Union, Official Journal C 191, 29 July 1992. [Online]. Available at: http://eur-lex.europa.eu/en/treaties/dat/11992M/htm/11992M.html [Accessed 11 July 2012] Eur-Lex, 13 Industrial policy and internal market. [Online]. Available at: http://eur-lex.europa.eu/bg/legis/latest/chap13.htm [Accessed 11 July 2012] Monti, Mario (2010) A new strategy for the Single Market. At the service of Europes economy and society. Report to the President of the European Commission Josà © Manuel Barroso. [Online]. Available at: http://ec.europa.eu/internal_market/strategy/docs/monti_report_final_10_05_2010_en.pdf [Accessed 11 July 2012] Communication from the Commission to the European Parliament, the Council, the Economic and Social Committee and the Committee of the Regions, Single Market Act Twelve levers to boost growth and strengthen confidence Working together to create new growth, COM/2011/0206 final. [Online]. Available at: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2011:0206:FIN:EN:HTML [Accessed 11 July 2012] Communication from the Commission to the European Parliament, the Council, the Economic and Social Committee and the Committee of the Regions. Towards a Single Market Act For a highly competitive social market economy 50 proposals for improving our work, business and exchanges with one another, COM/2010/0608. [Online]. Available at: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:52010DC0608:EN:NOT [Accessed 11 July 2012] Eden, Lorraine; Kudrle, Robert T., Tax Havens: Renegade States in the International Tax Regime? Law Policy, Jan2005, Vol. 27 Issue 1, p100-127 2) Corporate social responsibility (CSR) The interest of the public attention to CSR should be viewed in the context of contemporary culture and in particular global interest in the protection of human rights and freedoms and the understanding of responsibility in various aspects. Yes . The promotion of human rights and fundamental freedoms in the Universal Declarations of Human Rights (1948) (no doubt influenced by Christian ethics) is the result of realizing the value of human life and equality of persons before the law. The constitutional rights and freedoms of citizens in developed societies is the basis for developing various initiatives for their actual implementation in society. Therefore, serious violations of these rights are a factor which attracts attention to CSR. Very well. Some violations of multinational corporations (MNC) are: Injuring local community in the process of exploitation of natural resources. An important example is the activities of Shell in Nigeria. During the military regime the government did not return any or very little of the oil revenue to the local population. In this reason Ogoni people started a political fight to defend their rights. The attention of the international community is drawn to the problem after the execution of representatives of the Movement for Ogoni Rights (Holzer, 2007). Good example exploitation of workers, including children. This category includes issues such as disregard for labour rights, long working hours, rest in work time, working under hazardous conditions without protective equipment etc. In many cases this is caused by imperfect legislation or lack of it in developing countries, but also it depends on cultural differences. For example, there is considerable opposition to introduce a ban on children working in the footwear sector in Brazil (Zwolinski, 2007). Good example Another factor directing public attention to CSR is associated with the use of environmentally harmful practices. In the late 70s some MNC (especially in oil and automobile industries) are accused of serious pollution of air, ocean, soils (Eells, 1975). The activities of Shell in Nigeria have significant environmental damage to areas in the delta of the River of Niger (Holzer, 2007). The ocean oil spills also caused a significant damage to nature. Among the worst spills in the history are those in the Gulf of Mexico after the explosion on the platform Deepwater Horizon (about 4.4 million barrels Griggs, 2011) and spills from tanker Exxon Valdez (240 thousands barrels poured into the Gulf of Alaska in 1989 Bowen and Power, 1993). yes Unchanging principle of the responsibility is that the one caused some damage is obliged to restore it or compensate proportionately it. This is one of the fundamental principles underlying the CSR. Moreover, in todays world not correction (after the damage) is increasingly important but to make efforts to prevent and reduce the negative practices good point. This promotes the use of CSR as a good practice. In opposition to the socio-economic approach of CSR is the purely economic approach to business. The most outspoken supporter of the economic approach is the monetarist Milton Friedman (1970). He sees business as an activity whose main task is to maximize wealth of shareholders. In the free-enterprise system business can not have any purpose other than profit which implies reducing unnecessary costs including those for CSR. Yes indeed. In this sense, the implementation of extraneous social work is a kind of tax on company activity which reduces economic efficiency and competitiven ess. Moreover, according to Friedman (1970) the imposition of public opinion to corporations for providing CSR violates the foundations of liberal society (democracy) which values are replaced à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹by values of socialism. An additional argument of Friedman (1970) is that the company itself is an artificial product of man, it cannot be liable only people can have responsibilities. Yes ! Another theory in opposition to the CSR concept is the theory of Henderson (2009) who considers the continued spread of CSR in practice as a threat. According to Henderson (2009:11) The doctrine rests on mistaken presumptions about recent economic developments and their implications for the role and conduct of enterprises, while putting it into effect would make the world poorer and more over-regulated. According to Henderson (2009) the true role of business consists of four propositions. First of all, the economic progress is driven by innovative activities related to profit. Secondly, the competition should be the only tool that contributes to development and thus improve welfare. Thirdly, the role of business units should be the engine of progress through private ownership and profit-directed activity (capitalism). Fourthly, in market economy conditions and intense competition, companies make their profits by attracting customers with various offers in an innovative way. Interesti ng point ! Very good answer ! References Bowen, Michael G. and Power, F. Clark (1993) The moral manager: communicative ethics and the exxon valdez disaster. Business Ethics Quarterly. 3 (2), p.97-115 Eells, Richard (1975) Multinational corporations under fire. Management Review, 64 (2), p.43-45 Friedman, Milton (1970) The Social Responsibility of Business is to Increase its Profits. The New York Times Magazine, September 13. [Online]. Available at: http://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html [Accessed 12 July 2012] Griggs, John Wyeth (2011) BP Gulf of Mexico Oil Spill. Energy Law Journal, 32 (1), p.57-79 Henderson, David (2009) Misguided corporate virtue: the case against csr, and the true role of business today. Economic Affairs. 29 (4), p.11-15. Holzer, Boris (2007) Framing the Corporation: Royal Dutch/Shell and Human Rights Woes in Nigeria. Journal of Consumer Policy, 30 (3), p.281-301. International Bill of Human Rights. A Universal Declarations of Human Rights, 1948. [Online]. Available at: http://daccess-dds-ny.un.org/doc/RESOLUTION/GEN/NR0/043/88/IMG/NR004388.pdf?OpenElement [Accessed 12 July 2012] Welles, John C. (1973) Multinationals Need New Environmental Strategies. Columbia Journal of World Business. 8 (2), p11-18 Zwolinski, Matt (2007) Sweatshops, choice, and exploitation. Business Ethics Quarterly. 17 (4), p.689-727. 3) Internationalization of the business The company has the opportunity to expand its operations by penetration of the foreign market. Several reasons support the decision to internationalize company operations. The first factor is the successful business development in the local market (Thai and Chong, 2011). The internationalization of business is facilitated by resources, ensuring local competitiveness, such as knowledge and experience in manufacturing and marketing (to know the characteristics of demand and market segmentation which can be successfully applied in other markets particularly when demand has a similar characteristics), known brands, ability to learn and utilization of knowledge and others (Wright et al, 2007). good Another internal factor facilitating internationalization is the availability of adequate human resources, including international experience of managers and entrepreneurs, managerial competence (international business skills and management know-how) (Ruzzier et al, 2007), leadership skills, etc. The interpersonal business skills include cognitive capabilities and personal aptitudes, cross-cultural competence and communication skills, knowledge integration and applications, disciplinary knowledgebase and methodologies (Mughan and Kyvik, 2010). good Other factors that influence decision for international expansion are the expectations for growth and other positive effects of the internationalization of business. The company should have adequate organizational capability securing growth in order to achieve these benefits (Thai and Chong, 2011). Some of the positive effects of internationalization are increased volume, revenue and profits. In addition, the company can expect so-called learning by exporting effect (Sicoli, 2012). As a result of the internationalization of business companies could improve knowledge which leads to increased productivity (including effects due to economies of scale). Very good ! Some external factors also influence the internationalization of corporate activities such as processes of globalization and integration, liberalization of international trade and removing trade barriers (Sicoli, 2012). Other factor is price differences of manufactured products between domestic emerging market and developed foreign markets (due to existing cost differences) (Vasilchenko and Morrish, 2011). yes There are few possible strategies for entering the foreign market. The strategy of direct export has the lowest risk and lower costs but it gives a more limited ability to control business activity yes !(Wright et al, 2007). Exports of foreign market are achieved through a sales network agents, distributors, retailers which are generally independent business units. The relationships in the network are based on contractual agreements (Philippe and Là ©o, 2011) yes !. Strategic alliances with suppliers or customers (even though it carries risks such as choosing the wrong partner or excessive dependent on them) allow the realization of cost benefits and service benefits, including taking advantage of technological advance or prior knowledge (Vanpoucke and Vereecke, 2010) yes !. The creation of a joint venture is characterized by high risk and significant investments. However, it allows far greater control over the activity and can bring all the benefits of strategic alliances yes !. C reation of subsidiaries (with the highest risk) or franchise network (with relatively low risk but here the success requires effort for standardization and control) provides the highest level of control (Wright et al, 2007) yes. In theory there is an common view that firms should enter the foreign market incrementally, first through direct export and subsequently by partly controlled network (join venture, strategic alliance) or fully controlled network (subsidiaries, franchises) taking into account the current circumstances and firms competitive advantages (Philippe and Là ©o, 2011) very good !. No matter which strategy will be chosen in order to internationalize the business, the firm needs to create a network. The relationship, trust and relationship commitment decisions predetermine future success because what happens, happens in relationships. So success depends on the available knowledge and ability to learn; opportunities and creativity; capabilities and trust building (Schw eizer et al, 2010). Good In order to achieve successful penetration of foreign markets Wen and Arokiasamy (2011) propose firm to implement integrated business strategies in foreign market, which is separated by three groups of strategies. The first group is the international marketing strategies, which include Market entry strategies, Diversification and Marketing mix. The second group is The International Operation Strategies, which includes Logistic Management, Oversea Subsidiaries, Oversea Production and Headquarters. The third group of strategies is International Business Strategy, which include Standardization, Differentiation, Localization and Level of Commitment. Very good ! However, to enter a foreign market successfully the company has to learn quickly (which will contribute to reduction of the risk) and keep cultural differences into account (Thai and Chong, 2011). Many cultural differences can affect the operational efficiency (increase costs or reduce revenues) such as using language, religion, behaviour standard, body language and greetings, power distance, etc. The main problem is when after the internationalization firm faces to cultural shock (stress caused by cultural change). Cultural shock can significantly worsen the working environment; negatively affect the organizational culture and performance very good !(Grundey, 2008).

Understanding Economics

From as long as I could remember Taxes have always been apart of our daily lives. Taxes can often be a big burden for most, they can also be a help and used for many other functions. If it was not for taxation our roads, public buildings would be a complete mess. Our emergency services such as, law enforcement, EMT, and Fire/rescue thrive off of tax dollars, many of our healthcare offices also use tax payers money to stay open. The taxing process from distribution to collecting them has people on the fence with different point of views.In this paper I will be discussing the questions raised about taxation. What happens to net personal income when the government raises taxes? When the government raises taxes, it will decrease your net personal income. As the government raises taxes, most people’s net personal income will decrease, which means that their disposable income decreases as well. When this happens people tend to spend less money only to avoid going into debt, which wi ll soon affect the market’s income because they are no longer buying goods and services with their disposable income.This problem will eventually lead to a decrease in total tax revenue as the gross incomes of the population can drop. When the government lowers taxes? When the government lowers taxes people feel more comfortable with spending more of their money. Lower taxes allow the population to buy more goods and services because they know that their money will go a long way. The lowering of taxes along with a controlled government over looking spending will have a fast and positive effect on the economy. People spending more money will not only stimulate the economy, but will eventually lead to more jobs.Lower taxes equals’ happy people and a better economy. How is GDP affected by higher taxes and Lower taxes? The Gross domestic product (GDP) is affected when the government brings in more taxes then they spend, reducing disposable income and slowing the growth of the economy. That is when Fiscal policy comes into place causing some type of stabilization to the economy along with higher taxes. According to E-how, â€Å"Tax cuts mean more disposable income for individuals and more retained earnings for businesses. The impact on the GDP depends on what individuals and businesses do with the extra cash.If households buy more goods and businesses increase hiring and capital equipment purchases, the GDP will increase. A reduction in taxes also means less revenue for the government at all levels, which generally leads to lower government spending, higher deficits or both ( eHow. com, 2012). † What other economic factors are affected when taxes are raised or lowered, and how are they affected? Other economic factors that are affected by the rise and falling of taxes are, sales tax, healthcare, and major government programs.When sales tax is raised it puts a financial strain on employers and individuals, and will result in job loss. Healthcare services thrive off of the rise in taxes and when taxes fall they suffer tremendously. Low income families depend on these services and without the proper funds. Government programs are affected when revenue result in increased taxes. When this happens, these government funded programs has to increase their budgets. Once funds start coming in slowly then these programs such as, military, FBI, Medicare, Medicaid, , and social security, once taxes are increased these programs are able to maintain.â€Å"In fiscal year 2009, state governments spent 40 percent of their budgets on K-12 and higher education and 26 percent of their budgets on social programs such as Medicaid, transportation, corrections and public assistance. Funding for the following programs increase as tax revenues increase (eHow. com, 2012). † Should the government increase tax rates on everyone as a way to equalize incomes and wealth? No, the government should not raise taxes on everyone, only for those who are extremely wealthy like Earvin ‘Magic’ Johnson, who is worth $700 million.The middle class are going to suffer from the tax increase. This is a political problem that will cause more headaches for everyone and will probably end with the middle class paying more in taxes. Now we know that taxes will make or break things in this nation, and will cause a lot of debates amongst government officials. Taxes will be around forever and we have to get use them changing, I have discussed the questions about the taxing process and I hope you will take something from it.

Pestel Analysis Essay

Australia is the 15th richest nation in per capita terms and is the 6th oldest continuously functioning democracy in the world. Australia has the 14th biggest overall economy in the world and the 9th biggest economy. Australia’s economy is open and innovative. Over the past decade solid productivity gains have been accompanied by low inflation and interest rates. Also Australia has low barriers to trade and investment .Australia foreign and trade policies promote the security and long term prosperity of Australia in a global context. Australia’s economy is highly susceptible to the impact of climate change. In 2008 the Australian Government committed to create an organization called â€Å"Infrastructure Australia† to provide a new national approach to planning ,implementing and funding the nations future. Being a safe, stable and prosperous country Australia is an increasingly attractive hub for international and regional business and business operations. Politic al environment In Australia, it is a liberal-capitalistic democracy. The state keeps interfering substantially in the economy through the use of various roles; for instance the parliament might decide to set up importation taxes aimed to protect the national economy, or it might create environmental protection laws aimed to protect the natural heritage of the country. This affects international business because when taxes keep varying and increasing especially there will be an impact on the economy which in turn will affect the exchange rates and currency rate. According to surveys Australia’s economy continued to gather pace in March as world demand for commodities boosted the nation’s coffers. However due to recent uncertainty from the European debt crisis could lower expectations of economic growth in the future.